The Art of Collaborative Engineering at Scale

An approach to user experience engineering that boosts engineering productivity and next generation product design. Not All Design Methods are Created Equal In an article published for UX Matters, Collaborative Engineering with Lean UX, I discuss a design sprint activity at Rockwell Automation for next generation features for a legacy software application. Engineers, product leaders […]

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Storytelling in Product Design

Discover your product story during engineering Product myth: Storytelling, for many, includes a heroic protagonist in a fictional narrative. Discovery: Storytelling in product design takes a very different shape and form that helps frame meaning for both customers using the product as well as engineering teams building the user experience. Storytelling during product engineering helps […]

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